What Is a Good Reach on Instagram? For larger brands with more than 500k followers, a good Instagram reach rate is perceived to be 2% for stories and 12% for a post. For mid-level and small size following, a good reach rate is 32% for posts and 8% for stories!
High-reach accounts are public accounts on Instagram that reach a large number of people. People who visit the profile of a high-reach account on Instagram will be able to see things like: Date Joined: This is the date the account was created. This helps people understand how long the account has been on Instagram.
Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.
The average reach rate can be calculated by dividing the total reach of a post by the total number of followers and multiplying the result by 100.
Any ad that generates over 2% CTR is performing well. Engagement rate — the number of clicks, views, and interactions with the ad. The target number for engagement with Instagram ads is 4.6%.
Bid amount
Since Instagram has higher bid amounts, you'll want to be prepared to pay more for impressions and clicks. If you only have a budget of $500 and your bid amount is $2 per click, you can only get 250 clicks on your ad. On the other hand, a budget of $1000 with a $2 CPC will allow you to get 500 clicks.
To calculate reach rate, divide the total reach of a post by your total number of followers. For example, if you have 500 reach and 2000 followers, your reach rate is 25%. Reach benchmark: The average reach rate for brands with large followings is 12% for posts and 2% for Stories.
The Functional Reach Test is a single item test developed as a quick screen for balance problems in older adults. Interpretation: A score of 6 or less indicates a significant increased risk for falls. A score between 6-10 inches indicates a moderate risk for falls.
Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2023 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.
Unless you're putting some serious spend behind your Instagram posts, you probably won't have every single one of your followers see your content. And even with some serious spend, it's unlikely that you'll reach all of your followers. That's why your Instagram reach is important.
Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.
Consider dividing your digital media spend by using the 70/30 rule. 70% goes into your set Instagram advertising cost, and the other 30% is set aside for fluid spending, such as reactive Instagram ads.
Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don't have 1,000 followers yet.
Low reach directly relates to lower engagement, as such content doesn't get as many views as high-quality content. Therefore, if your content is poor, you're likely to see a drop in your engagement on Instagram.
The average reach across professional boxing is 71 inches. Depending on how much you vary from this length, you may have short or long reach.
An average human being has a 1:1 height-to-reach ratio.
That means if you're 6 feet tall, you'll probably have a 6-foot reach, too.
News America.com states in its piece “How Do We Determine the Optimum Mix of Reach vs. Frequency,” 5–9 exposures “are deemed to be the optimal level for driving brand awareness” and 10+ exposures “are deemed the most optimal level for driving purchase intent.”
How many followers on Instagram do you need to make $1000 per month? Your earning potential will vary based on several factors, though a good rule of thumb is to multiply by a factor of 10. To earn $1,000 a month, you will want at least 10,000 followers.
Genrally, the CPM is between $5 and $10 per 1,000 views, but it can range from as low as $0. 50 per 1,000 views to as high as $20 or more per 1,000 views.
According to CNBC, someone with 5,000 Instagram followers and 308 sponsored posts a year can make $100,000.
Second Level – 5,000 to 50,000 Followers
Once you reach the 5,000-follower mark, then you have officially entered the second level of popularity on Instagram.