52% of this generation is white. 25% is Hispanic. 14% is black, and 4% is Asian.
Key insights. Gen-Z yellow — an ultra-bright version of the colour — has been heralded as this generation's answer to Millennial pink. Beauty brands in particular, such as Starface and Peace Out, have embraced the colour, using it in their packaging, marketing and more.
“Hot yellows and oranges, vibrant purples, bright reds—these too tell a playful story, one that brings us back to our childhoods encouraging play and the joyfulness of creative expression.”
The rise of Generation Z
Generation Z is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. However, the group already makes up around 20.66 percent of the U.S. population, and they are said to be the.
They're called “digital natives”—the first generation to grow up with the internet as a part of daily life. The generation spans a wide range: the oldest Gen Zers have jobs and mortgages, while the youngest are still preteens.
In particular, Gen Z trusts influencers more than ever before due to their relatability and unbiased opinions. Influencers often engage with their followers in various ways, from hosting meet-ups to live streaming their daily lives on social media platforms.
Members of the Gen Z years were born between 1997 and 2012. So as of 2023, the Gen Z age range is anywhere from 11 to 26. They are commonly referred to as the first fully “digitally native” generation. They grew up with social media and smartphones—they're used to living in a digital-first world.
Generation Z are the largest generation ever, comprising around 20% of Australia's population and almost 30% of the world's population.
Born between 1997 and 2012 – meaning they're aged from around 11 to 26 in 2023 – Gen Z is the largest generation ever. Its members comprise around 20% of Australia's population and almost 30% of the world's population.
Gen Z and mental health. Regarding the stats, it's clear that Gen Z is struggling. A 2022 survey of Gen Z young adults (ages 19 through 24) found that 42% are diagnosed with a mental health condition.
52% of this generation is white. 25% is Hispanic. 14% is black, and 4% is Asian.
As generational stereotypes go, I nominate Gen X to be, without a doubt, known as "The Coolest Generation." Baby Boomers (1946 to 1964) started off on the right track with the hippie movement in the '60s, but soon became the folks that brought us the “Me Decade,” yuppies, and President Trump.
Forget balayage blonde, block-dyed brunette and vibrant red, Gen Z are playing with pastels, peroxide and game-changing colour contrasts.
Recent News. Generation Z, also called Gen Z, zoomers, iGeneration, centennials, post-millennials, or Homelanders, term used to describe Americans born during the late 1990s and early 2000s.
The trend for millennial gray likely started as an allergic reaction to the popular Tuscan-inspired interiors of the mid-to-late 2000s. As teens grew older and eventually moved out, they rejected the brown and tan walls, dusty plastic grapes, and rooster motifs that covered their parents' homes.
Viva Magenta is Pantone's 2023 Color of the Year, and you can see it in real life, from the Netherlands to Vietnam.
Raised in an age where selfies, Instagram, and Twitter are part of everyday life, their self-worth is affected by social media more than any other generation. They visit YouTube frequently and love expressing themselves with memes, Snapchat and Instagram.
Close to one-fifth of Australia's population belongs to Generation Z. Sandwiched between their Millennial predecessors and Generation Alpha successors, Generation Z includes those born between the mid-to-late 1990s and the early 2010s, although there is no official date range.
Overview. The 2021 Census revealed that Millennials were about to overtake Baby Boomers as the largest generational group in Australia.
Alpha children are permanently connected. Such is their attention to new technologies that it becomes a way of life. Independents. They are independent when it comes to making their own decisions and managing their digital identities, and they expect their individual needs and preferences to be taken into account.
Gen Z is currently the smallest adult population in U.S.
Members of Gen Z age 18 or older only make up 10.3% of the total U.S. population, compared to the largest generation, millennials, who make up nearly 22%. Even once all of Gen Z are grown, they'll still be a smaller generation than millennials.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.
Compared to the 70-year life expectancy of baby boomers and the 85-year life expectancy of Gen X, Gen Z is predicted to have a life expectancy of over 100 years. Major factors contributing to the same are improvements in the standard of living, medical progress, and health consciousness.
Born in 1995-2010, Generation Z will be 30-45 years old and very influential in the business world by 2040. Gen Z's defining characteristics stem from their identity as “digital natives,” meaning they hardly remember a life before the internet.
Gen Z are most commonly defined as those born between 1997 to 2012.