10,000–50,000 followers = Micro-influencer. 50,000–500,000 followers = Mid-tier influencer. 500,000–1,000,000 followers = Macro-influencer. 1,000,000+ followers = Mega-influencers.
An influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility.
Some brands want to reach the largest number of people possible. Others focus on creating fewer, high-quality leads that are more likely to convert into sales. This means that as long as you have at least 3,000 followers, it's possible to find brands who will be super happy to collaborate with you.
The good news is, there's no strict minimum. Five influencers Insider interviewed — all with under 6,000 Instagram followers — said they got paid by brands to post to their small audiences.
Average number of Instagram followers
Globally, more than 34.74% of Instagram followers have less than 1,000 followers. The largest segment are users that have between 1,000 - 10,000 followers with 45.7% and together the two segments make up the majority of Instagram users with 80.37%.
Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post.
Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post. Creators with 50,000 to 80,000 followers usually charge around ₹14,843 per post and as you move higher up the ladder creators with 250,000 to 500,000 followers charge around ₹49,725 per post.
How much money does 1 million Instagram followers make? An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.
Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (Rs 1.5 lac approx.) per month. Mega-influencers (more than one million followers) make US$15,356 (Rs 11.4 lac approx.) per month.
With most monetization products, you will be paid once you've earned at least $100 in revenue. For Charities, this threshold is either $100, £100, or €100. If you're a US creator earning with Subscriptions or badges, you'll receive your payment once you've earned at least $25.
An influencer is simply an individual who can influence their audience in their perspective field, whatever that may be and regardless of the size of their audience. It's truly as simple as that.
1,000 likes on Instagram will cost you Rs 200. 1,000 Facebook page likes come for Rs 400-500 .
Although the minimum threshold for fame on Instagram is 30k followers, you can't do no harm amassing close to or more than 100k followers. In fact, if you want to achieve the status of a major influencer, then you have to boast as many as 100k followers.
People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
A YouTube video costs a minimum of $20 per thousand subscribers while a TikTok video costs $25 per 1,000 followers. How do social media influencers make money? There are few ways on how social media influencers make money on the internet. The most common way is getting paid by companies, brands, and services.
How do influencers make money? Social media influencers make money with sponsored posts, affiliate marketing, brand partnerships, official network monetization programs, merchandising, and direct donation (tipping, subscriptions, etc.).
Cristiano Ronaldo is the world's top Instagram earner, making $85.22m in 2021 from sponsored posts.
The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you're holding.
That said, buying Likes is just as easy as buying followers and is still relatively cheap; 10,000 will cost you around $70 on most sites.