You pronounce YSL as "Eve San Lo-ron" (or "Eev Sahn Lorawn") in French, with silent 'S' and 'T's, but most English speakers just say the initials Y-S-L, or the simplified "Eve Saint Laurent" (Eev San Law-ron) for the full name.
Yves Saint Laurent is pronounced as "eev sahn loh-rahn." To correctly pronounce this name, first say the word "eev," which is pronounced as a long "e" sound, followed by a short "uh" sound.
Yves Saint Laurent (fashion house) Yves Saint Laurent SAS (/ˌiːv ˌsæ̃ lɔːˈrɒ̃/, also UK: /- lɒˈ-/, US: /- loʊˈ-/, French: [iv sɛ̃ lɔʁɑ̃]), also known as Saint Laurent and YSL, is a French luxury fashion house founded in 1961 by Yves Saint Laurent and his partner, Pierre Bergé.
Saint Laurent (SL) and YSL are essentially the same luxury fashion house, with "YSL" being the iconic acronym for Yves Saint Laurent, the founder, while "Saint Laurent" (often "Saint Laurent Paris") is the name for the modern ready-to-wear line, especially after creative director Hedi Slimane rebranded it in 2012 to reflect a sleeker, edgier direction, though the YSL monogram remains on beauty and heritage items.
Neither YSL nor Gucci is definitively "more" luxurious; they occupy the same high-luxury tier but offer different aesthetics, with YSL leaning towards timeless, minimalist chic (subtle elegance) and Gucci towards bold, trendy statement pieces (pop-culture flair), though both use premium materials and craftsmanship, and have overlapping price points, with Gucci potentially reaching higher with elaborate designs. Your preference depends on whether you seek enduring sophistication (YSL) or vibrant fashion statements (Gucci).
In 2012, Hedi Slimane became the company's creative director and set a loud new direction for the brand. One of his biggest decisions was to change the name of the ready-to-wear line from Yves Saint Laurent to simply Saint Laurent.
In France, where the name originated, Laurent remains popular, while the Italian version Lorenzo and Spanish Lorenzo or Llorens offer Mediterranean alternatives. English-speaking countries often use Lawrence or Laurence, with the Germanic languages contributing Lars, Laurenz, and Laurentius.
This guide lists the 40 most commonly mispronounced brand names and the right way to say them.
Saint Laurent (SL) and YSL are essentially the same luxury fashion house, with "YSL" being the iconic acronym for Yves Saint Laurent, the founder, while "Saint Laurent" (often "Saint Laurent Paris") is the name for the modern ready-to-wear line, especially after creative director Hedi Slimane rebranded it in 2012 to reflect a sleeker, edgier direction, though the YSL monogram remains on beauty and heritage items.
Neither YSL nor Gucci is definitively "more" luxurious; they occupy the same high-luxury tier but offer different aesthetics, with YSL leaning towards timeless, minimalist chic (subtle elegance) and Gucci towards bold, trendy statement pieces (pop-culture flair), though both use premium materials and craftsmanship, and have overlapping price points, with Gucci potentially reaching higher with elaborate designs. Your preference depends on whether you seek enduring sophistication (YSL) or vibrant fashion statements (Gucci).
The letter 't' is silent in the letter pair 'st'. Words including the silent letter following this pattern include 'Christmas', 'listen', and 'fasten'. Sometimes, 't' is silent when it is next to the letter 'f', as in the word 'often'. The 't' is also silent in the 'tch' combination, and only the 'ch' sound is made.
Lipa has been associated with YSL Beauty since 2019, when she was first appointed a brand ambassador for fragrance. She's since fronted multiple campaigns for Libre, which was introduced that year.
YSL expands 'Abuse Is Not Love' initiative with more LGBTQIA+ resources. YSL Beauty is expanding its Abuse Is Not Love initiative, backed by a new study sharing the challenges LGBTQIA+ individuals face around intimate partner violence.
"Christian Dior Lover" refers to both the romantic partners of fashion icon Christian Dior, notably his last companion Jacques Benita, a young Moroccan singer, and also the enthusiastic fans of his brand, often seeking Dior gifts like vintage compacts, perfumes, or accessories, with "Lover" also being a theme for products like Dior's J'adore perfume. Dior himself had discreet male lovers, with Benita being his final, much younger companion before his death.