Increased followers: By using popular and relevant hashtags, you can attract new followers who are interested in your content. Increased brand exposure: Brands can use TikTok hashtags to increase their visibility and reach a wider audience, leading to increased brand exposure and recognition.
Use as many hashtags as possible – Research suggests that using 3-5 hashtags per post is the best strategy, but you can use more if you want. Just be sure to keep them relevant and avoid spamming your followers with irrelevant hashtags.
Add extra hashtags to your TikTok video in the comments
If you run out of characters in the caption, here's a little trick: add even more hashtags in the comments. The TikTok algorithm doesn't prioritize these hashtags to the same level as those in the caption. But it is still a way to boost discovery in search.
However, it is recommended that you avoid overusing TikTok hashtags—because it can look spammy. According to experts, TikTok users should use hashtags with purpose and only add three to five hashtags in their captions to optimize their efforts.
TikTok doesn't set a strict limit on the number of hashtags you can use. But since there's a caption character limit, make sure to consider it when choosing how many hashtags to add. We recommend using 3-5 hashtags so you still have space to write a descriptive or fun caption.
Here, a point to note is that you can add up to 30 hashtags per post. And according to Later, they work best in most cases. So instead of cramming in as many hashtags as possible, focus on using a few that are highly specific and relevant to your content.
Simply put, using less than 30 hashtags limits your chances and exposure of getting to reach the Top Posts for 30 different hashtag feeds. You want to give yourself as many chances as possible for reaching the Top Posts feeds or perhaps even being on someone's home feed because they follow the hashtags you used.
If you use too many different hashtags, the AI will find it difficult or impossible to categorize your content. As a result, there is a risk that your video will not play well or will rarely be suggested to viewers.
By including hashtags in your TikToks, you're informing the platform of what your content is about. That means TikTok users searching for your content — or the relevant topic — will have an easier time finding it, and you videos will more likely appear on their For You page (FYP).
Your followers are likely to see your content no matter the hashtags, but it will be hard for new people to discover you if you're not using some of the trending hashtags on TikTok.
Adding hashtags to your posts makes them more targeted since they help the algorithm understand who should see the video. Here's what TikTok hashtags can do for your brand. Increase your discoverability: Make it easy for your target audience to find you by adding popular hashtags to your posts.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
We found that using more hashtags typically yields the best results — with 20 hashtags receiving the highest average reach rate. So, how many hashtags should you use on Instagram? For now, using more hashtags is still the best strategy for increasing your reach on feed posts.
However, it's impossible to know when a video will start to go viral on TikTok. Videos may be posted weeks or even months before gaining traction and going viral. Post frequently, test content formats, and pay attention to video performance to know the minute your content goes viral on TikTok.
10K views is not a guarantee of viral success, but it's definitely a great start! With the right combination of luck and strategy, even small creators can get their videos seen by millions. For example, take the YouTube channel 'The Try Guys'. They started with just 4 people making funny videos in their living room.
Exit the App After Posting. One hack that doesn't get mentioned often enough is getting off the app right after you've posted. TikTok wants you to use the app, and when it notices that you're gone for a while, it's going to try and get your attention by sending you notifications.
DON'T overdo it
We don't want your post to drone on forever with a bunch of hashtags that aren't relevant or worth reading. Use a few relevant tags, maybe a few very popular ones, as well as some that are unique to you and your business.
You can put hashtags in your comments. However, there is little proof that this is as effective as the hashtags found in your video caption. If you want to test out hashtags in your comments, be sure to prioritize the most important hashtags for your video caption and save the less important ones for the comments.
Use the right amount of hashtags
Limit your hashtags to 3 to 5 on Instagram. Yes, you technically can include up to 30, but we've discovered that fewer is really going to get you better engagement and reach.
What Happens When You Add Too Many Hashtags? Instagram has a limit of using 30 hashtags in a single post combining the caption and comment. If you include more than 30 hashtags on a single post, your caption or comment won't be posted.
Posts with 20 to 30 hashtags received the most reach, and posts with 30 hashtags had the highest average engagement rate by far (likes and comments). The engagement rate of posts with 30 hashtags was 175% of posts with 5.
Increased followers: By using popular and relevant hashtags, you can attract new followers who are interested in your content. Increased brand exposure: Brands can use TikTok hashtags to increase their visibility and reach a wider audience, leading to increased brand exposure and recognition.