Posting on Instagram FAQ Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week. Experiment to find the posting schedule that works best for you and your followers.
We recommend posting at least once daily — whether a carousel, a Reel, or a Story. Head of Instagram, Adam Mosseri, recommends posting two feed posts per week and two stories per day.
So if you'd been wondering whether how much you're posting every day affects the reach of your creative assets, the answer is yes. The more you publish to your Instagram feed, the less reach your individual posts receive. With that said, the more you post, the higher your overall reach will be.
Here's how often you should post according to industry best practices: Most brands share Instagram posts a minimum of 2-3 times per week and no more than 1-2 times per day. That being said, there's a lot more that goes into determining which posting frequency is right for you.
Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week. Experiment to find the posting schedule that works best for you and your followers.
Does Posting Frequency on Instagram Really Matter? Short answer: yes. While “consistency” is the buzzword du jour, being consistent on Instagram is a great way to grow on the app. “The more consistent your posts, the more your audience will get to know you — which in turn builds trust.
It's better to post once a day, every day, than 7 times in one day and nothing for a week. Also, posts have a lifespan of around two days on the For You page, so regular fresh content improves your chances of being seen. Here are a bunch of TikTok video ideas to keep you creating.
The best times to post on Instagram are Mondays, Tuesdays, Wednesdays and Fridays between 9 a.m. and 1 p.m., generally. Similar to Facebook, the “off” hours are the early morning hours every day of the week, from midnight until 4 a.m. Instagram has grown a long way since its photo-only days.
“Daily posting will grow followers 4x faster than posting less than once a week. Makes sense: more visibility,” says Brayden Cohen, Manager, Social Marketing at Hootsuite. To keep that regular content coming, it's a good idea to create a content calendar to stay organized.
✅ From Monday through Friday, between 10 AM and 3 PM, you are likely to get the most consistent levels of engagement. ✅ Sunday is the worst day to post on Instagram (no surprises for guessing here!). ✅ From around 11 PM to 3 AM, late-night hours are seen to have the lowest engagement for almost every day of the week.
How Many Instagram Hashtags Should You Use On Your Posts? As we've mentioned, Instagram advised creators to use between 3-5 hashtags on their posts, despite allowing up to 30.
You are losing followers because your Instagram posting schedule needs to be adjusted. If people can't find your content, they can't engage with it, making it difficult for you to build loyalty and trust over time.
Instagram plateaus happen when you aren't engaging your audience. That's almost impossible if you're sharing content to the social media platform when its users aren't using the app. It's a recipe for failure if you post at 4 a.m. in your follower's timezone.
Best time to post on Instagram: Friday mornings at 10 am. Most Consistent Engagement: Wednesday through Saturday (10 am – 8 pm) Highest Engagement: Wednesday & Friday mid morning and Saturday nights (6 pm – 8 pm) Worst Days for Engagement: Sunday due to the lack of activity on Instagram on this day.
Go to your profile. Tap the Insights action button. You can also go to in the upper right corner, and tap Insights. Tap the metrics under the Overview section or specific content you've shared for a more detailed breakdown.
This will help you know when is the peak engagement you get from your audience. What's the worst time to post on Instagram? Experts have observed that weekends are generally the worst time to post on Instagram. Those are the days that tend to have the lowest engagement rates.
Posting consistently on social media shows your following that you are committed to creating content and providing them with a source of interest and entertainment. Those who post sporadically, especially if they are only posting promotional or sponsored content, will lose trust from their audience overtime.
Fans, also known as followers, may get frustrated with too many posts, so it's important to keep your posting cadence low, between three to seven times a week. In fact, “too many updates” is one of the most common reasons people 'unlike' a Facebook Page.
When you post consistently, the algorithms will favor your posts and more people will see them. You'll see increased engagement. When you post regularly, and especially if you post about the same topics on certain days of the week, your audience will expect and look forward to your content.
Post less for better engagement.
But from my experience when I post less, the reach of my overall post is higher. The reason being that your post has time to circulate. Because of the algorithm, our feeds are no longer in chronological order but catered to what Instagram thinks we want to see.
Tag and mention your customers. Share photos of your customers using your product or service, after getting their permission. Don't forget to get their account name, so you can tag and mention them in your caption. Encourage other people to tag you in their posts.
Consistency is vital for Instagram success. If you don't have a regular posting schedule or take a break from posting you may notice a drop in likes. That's because Instagram rewards creators who are active and post regularly. Solution: You should be posting consistently as much as possible.