No, Instagram doesn't pay a standard rate per post directly to most users, but creators earn money through brand sponsorships, affiliate marketing, selling products, and Instagram's own creator tools like bonuses or Gifts (Stars), with payments varying greatly by follower count, engagement, and the specific deal. Major earnings come from brands paying influencers for sponsored content, where rates range from $10 for nano-influencers to thousands for mega-influencers, while Instagram's direct payouts for things like Reels bonuses or Stars are usually smaller.
Yes, you can make money on Instagram. According to CBInsights, Instagram is one of the top platforms where influencers and creators can monetize their content and lure more followers (learn more about how to make money as an influencer). The platform also tries to help creators monetize their influence on the platform.
How much does Instagram pay for 1000 views? Most creators expect Instagram to pay generously for their viral content, but the harsh reality delivers a wake-up call. Instagram's direct payment for 1000 views hovers around a measly $0.01-$0.05, far below creator expectations.
Not directly. Instagram doesn't pay you a flat rate per view like some platforms do. However, during bonus periods, creators may earn small amounts based on views—often just a few cents per 1,000 views. This is different from how platforms like TikTok or YouTube pay creators.
On average, Instagram advertising costs $0.01 – $0.25 per click, $0.01 – $4.00 per 1000 impressions, and $0.03 – $0.08 per engagement. Lots of factors can influence how much you pay for your Instagram ads, including your ad budget, ad type, industry, and more.
Average CPM (cost per 1,000 impressions): $0.01–$4.00. Average CPE (cost per engagement): $0.03–$0.08.
🚨 Cristiano Ronaldo holds the title for highest-paid celebrity on Instagram, he earns $3.23 million per post. 🤯
Meet our Partner Monetization Policies. Remain compliant with our Community Standards and Content Monetization Policies. Have a professional account on Instagram with at least 10,000 followers. Be 18 years or older.
To make $2,000 a month on YouTube from ad revenue, you generally need 400,000 to 1 million monthly views, depending heavily on your niche's CPM (cost per mille/thousand views) and RPM (revenue per mille), but many creators report needing 500,000 to 1 million+ views for a comfortable living, with high-value niches like finance potentially reaching it with fewer views and lower-value niches needing significantly more, plus other income streams like sponsorships.
Well, that depends on several factors. You can say you made a viral video if it gets at least 10,000 to 20,000 views or likes in the first 24 hours. For reels, they are considered viral videos if they achieve at least 100,000 views.
To make money on Instagram with 500 followers, sign up for affiliate programs to share links and earn commissions. You can also set up an online store and a digital tip jar. Be sure to take advantage of sponsored posts and network with other local businesses.
In order to receive payouts of your earnings, you must:
The Quick Answer: Which Platforms Pay the Most in 2025? YouTube still leads when it comes to ad revenue from long-form content, with TikTok's newer Creator Rewards Program not far behind, followed by Instagram.
Side hustle ideas are everywhere.
Select the post you'd like to boost, then click Boost. Fill in the details of your ad by selecting a Goal (what results you'd like from this ad), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your ad to run). To complete your ad, select Boost post.
To make $10,000 a month on YouTube, you generally need millions of views, often ranging from 1 million to 2 million+ monthly views, depending heavily on your niche, viewer location, watch time (RPM/CPM), and monetization methods beyond just ads, as ad revenue alone (averaging $0.01-$0.03/view) is low, while finance/tech niches can earn much more per view than vlogs/gaming.
The "30-second rule" on YouTube refers to the critical first moments of a video, where creators must hook viewers within about 30 seconds to get them to keep watching, as YouTube registers meaningful engagement after this mark, impacting visibility and watch time. It's a key focus for audience retention, with strategies involving dynamic editing (B-roll, angles), emotional hooks, and clear value propositions, but it's distinct from copyright myths about using 30-second music clips.
Creators in eligible countries can apply to the expanded YouTube Partner Program when they reach either of the below eligibility thresholds: Get 500 subscribers with 3 valid public uploads in the last 90 days, and 3,000 valid public watch hours in the last 12 months, or.
Instagram doesn't pay creators directly. Brands pay through reels, stories, ads, and link in bio placements. Your niche and credibility decide how much you earn, so learn the game and play it smart.
An account with 100k organic, real people for followers goes for $5K-$10K depending on the content. What is the niche of the account? What do you plan to promote to grow another 500k followers? It's cheap, but most likely not active users for followers, other than the 800 or so- which can be a good start.
Check out the range of profitable niches broken down below and choose what you're passionate about.
Cristiano Ronaldo is the most-followed person, sportsperson and European on Instagram. Lionel Messi is the most-followed South American on Instagram. Selena Gomez is the most-followed woman, actress, singer and North American on Instagram.
Instagram's Built-In Monetization