To check if you have a fake Squishmallow, look for missing or misspelled tags (especially the "Kelly Toys" and batch info), a stiff or lumpy texture, and poor construction like glued parts instead of stitching, as real ones have a unique marshmallow-soft feel and specific 3-tag system, though newer ones might lack bios. Compare it to official pictures and consider if the deal seemed too good to be true; fakes often come from third-party sellers online with suspicious titles or pricing.
The first-ever Squishmallow was Cameron the Cat, released by Kellytoy in 2017 as part of the original eight-character collection. Each Squishmallow character came with cute names and interesting personalities. Affectionately known as Cam the Cat, he has a cream body with distinctive brown and black patches.
Quick Comparison: Squishmallow & Squishable
Squishmallows feature a marshmallow-soft, velvety texture with licensed characters and themed collections. Squishables offer a firmer, fluffier feel with round designs focused on comfort food and animals, plus customizable accessories.
Our Squishmallows are tested to all ages (0+), but we have an age grade 3+ due to our primary marketing demographic, and we do not recommend putting a soft plush into the crib for the first year.
What Makes a Rare Squishmallow?
Original Squishmallows always have three small tags:
Rarity & Availability: Jack the Black Cat is king of the rare Squishmallows. Initially released as part of the first Squishmallow Select Series, only 500 Jack the Black Cat plush toys were ever produced.
Cam the Cat
Cameron the Cat is special. He was the first Squishmallow ever sold and a part of the first eight.
Squish collectors, the full lineup is: Charles, Zumirez, Junie, Rorty, Mirren, Babs, Rossi, Maritza, Cam, Cookie, Stevon and Halley. Halley is an Intergalactic Axolotl, which is a brand-new McDonald's exclusive.
Taking to TikTok, Instagram, and Reddit, Squishmallow fans rave about why these collectible plushies are perfect for stimming, sensory calming, emotional support—and even physical support—due to their marshmallow-like texture.
Some key ways to notice fakes are by Always check the tag. The colour of the fakes are off. Look at hang and butt tags and don't be afraid to ask for more pictures.
Squishmallow CEO's public support for Israel
His statements have fueled social media campaigns accusing Squishmallow of endorsing “violent Zionism.” This corporate backing, or perceived backing, has intensified calls for boycotts against the brand, especially among pro-Palestinian activists.
Top 23 Popular Squishmallows to Collect
Top 10 Ugly Squishmallows (User-Rated)
Cam is a calico cat, meaning he has a cream body and brown and black patches. He has one brown patch over his right ear, and two black patches, one on his left ear and the other on his lower left body. He has closed eyes, black whiskers, and a happy, pink cat mouth.
Fans adore Blossom, the adorable cat with a winking expression and heart-shaped ears—often voted the cutest Squishmallow.
Harper the Hedgehog is a brown and tan Squishmallow exclusive to Justice. She is scented like S'mores. She shares her name with Harper the Bunny.
Rossi, the purple cheetah with pink spots.
Rare Squishmallows are labeled with a silver tag and have a maximum of 75,000 units each available worldwide. Ultra Rare Squishmallows are labeled with a golden tag and have a maximum of 50,000 units each available worldwide.
Squishmallows x Corpse Bride
Celebrate 20 years of eternal magic with the Squishmallows Squad! Featuring the star-crossed couple from Tim Burton's classic—the timidly charming Victor and the enchanting Emily—this is the perfect duo for every fan.