Yes, relevant hashtags significantly increase your chances of getting more likes on TikTok by helping the algorithm show your videos to interested users, boosting visibility on the "For You Page," and encouraging engagement, but the video's quality and SEO keywords are also crucial for holding attention and driving likes. Mixing popular and niche hashtags, using trending ones, and keeping them in the caption helps connect with both broad and specific audiences, leading to higher interaction and more likes.
Using hashtags effectively on TikTok can make all the difference in growing your audience and boosting your video views! 📈 While it might be tempting to use hashtags with billions of views, these broad tags often won't help your content reach the right people.
To increase your likes on TikTok, focus on creating engaging content, utilizing trending sounds and hashtags, and posting at optimal times. Additionally, interacting with your audience, collaborating with other creators, and promoting your content on other platforms can boost your visibility and likes.
The 3x3 hashtag rule is a social media strategy for platforms like Instagram and TikTok, suggesting you use three categories of hashtags, with three hashtags in each category, for a total of nine relevant tags per post, focusing on your audience (who), your offering (what), and the problem solved (why) to boost discoverability. It's about intentionality, not just quantity, aiming for quality, targeted tags over spammy lists, though Instagram is also testing limits of just 3-5 highly specific tags.
Use 3-5 hashtags on TikTok.
Ignore the super-cool TikTok accounts that use no hashtags at all, or the desperate accounts that use 20 hashtags like #fyp #ForYouPage and #viral. 3 to 5 hashtags on TikTok will help the algorithm push your content in relevant directions -any more and it will basically get confused…
The TikTok 3-second rule is a content strategy emphasizing that you must hook a viewer within the first three seconds of a video to prevent them from scrolling away, significantly impacting watch time, completion rates, and algorithmic favorability for the For You Page (FYP). This rule highlights the need for immediate visual impact, strong curiosity gaps (questions/mysteries), fast cuts, emotional triggers, or bold text to stop the scroll and signal video quality to the algorithm, though some suggest the attention span is shrinking to even one second.
Users believe that by using the #fyp hashtag, their video will have a better chance of making it to the FYP, but this is false. The goal is to use hashtags as a tool, not a shortcut, so you don't miss out on keywords relevant to your content.
In general, you'll want to aim for 50% of your posts to engage, 30% to inform, and 20% to promote. Keep reading to learn about the different types of posts and why the 50-30-20 rule is a good guide to follow.
Coming up with a long list of hashtags to use can be a little exhausting, but trust me—not properly researching them is a big mistake. If you don't do your research, you'll be using inactive hashtags at best. These won't get you any traction or any new reach.
Using any of the top hashtags in your own posts can increase your engagement and reach. Like other popular social media platforms, you can follow hashtags on TikTok. This has become an essential feature for users as people tend to follow hashtags similarly to how they follow individual accounts.
TikTok pays creators about $0.40–$1 or more per 1,000 qualified views through its Creator Rewards Program. Brand partnerships, merch, and subscriptions can bring in even more. Posting high-quality content regularly, engaging your audience, and following TikTok's Community Guidelines are key to success.
Here's a recap of nine ways you can use TikTok's algorithm to your advantage:
What is the value of a TikTok Rose? A TikTok Rose is worth 1 coin or around $0.01 USD. Though low in value, Roses are frequently sent and help maintain consistent engagement during streams.
9 Tips to Increase TikTok Views
According to Juicer, it's best to use 3-5 hashtags and to monitor them rather than cramming as many different hashtags as possible. Indeed, the Juicer website also notes that irrelevant hashtags might actually harm rather than help TikTok engagement.
They found that the best times (ET) to post are:
CEO Adam Mosseri has repeatedly stated that hashtags no longer boost reach. They can still be used, but mostly for tidying or shorthand rather than growing audiences (Battenhall). “Hashtags are now obsolete for content categorization; Instagram's AI prioritizes voice, visual, and text recognition for reach.”
The 3-3-3 Rule in marketing is a framework for simplifying and focusing efforts, with common interpretations focusing on three core messages, three key audiences, and three primary marketing channels, while other versions emphasize capturing attention in 3 seconds, engaging in 30 seconds, and converting in 3 minutes, or using 3 words/lines/points for immediate impact. Essentially, it's about clarity, focus, and consistency to avoid spreading resources too thin and improve effectiveness.
To perform hashtag analysis, select relevant hashtags and use an analytics tool to track their performance. Focus on metrics like reach, impressions, and engagement. Analyze sentiment and identify top-performing posts to understand what resonates with your audience.
The 5-5-5 rule in social media has a few variations, most commonly focusing on engagement (like 5 posts, comment on 5, within 5 minutes) for building relationships, or a content strategy (5 curated, 5 original, 5 promotional posts) to balance value and sales, ensuring your audience gets diverse content without being overwhelmed by ads, say this LinkedIn article and this article from Prontosys.ae. Both aim for consistent, valuable, and manageable social media presence, according to this article from writersfunzone.com.
Experts say adults should limit screen time outside of work to less than two hours per day. Any time beyond that which you would typically spend on screens should instead be spent participating in physical activity.
This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.” Let's take a closer look at how you might use the 4-1-1 rule.
The use of hashtags, especially #FYP or #foryou , is often considered important for increasing video visibility. While this doesn't guarantee a video will go straight to FYP, hashtags still give it a greater chance of being discovered. The time of uploading a video is also considered to have an impact.
Social media is a search engine, so, optimise for it
People aren't clicking on hashtags. They're typing full questions into search bars. In fact, 67% of Gen Z now use social media as their primary search engine instead of Google (HubSpot, 2025). And algorithms are adapting.
The TikTok 3-second rule means creators have only about three seconds (sometimes less) to hook viewers before they scroll away, making the start of the video crucial for retention, algorithm favorability, and higher view counts. This short window demands immediate action, value, or visual interest, often by showing the end result first, using fast cuts, text overlays, or trending sounds to stop the scroll and signal quality to TikTok's algorithm.