The more fake followers you purchase, the more you mess up with your Instagram accounts' engagement rate. And this metric is by far one of the most important for the Instagram algorithm.
You'll mess up your analytics.
The more fake followers you have, the more those engagement rates are diluted. This will also make it harder for you to figure out what's working and improve your social media strategy.
The most important update to Instagram in 2023 is that they're going all-in on Instagram Reels. If you're not focusing on Reels, then you're losing on your account. IGTV is dead, meaning you can't horizontal or long-form video because Instagram is prioritizing the short-form video format above all else.
The Instagram algorithm is broken down into 3 main factors: INTEREST, RELATIONSHIP, TIMELINESS.
Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.
If you're not posting regularly, you're likely to see a drop in reach. Consistent doesn't mean multiple times a day, every day. In fact, unless you have a team to help you accomplish this, you're sure to burn out. Consistency is one of the most talked-about elements of success on Instagram, but it's also the hardest.
A drop in your engagement might mean that the discoverability of your Instagram profile is lower. Users need to find your profile when they search for a keyword related to your account. For this, you need to optimize your profile for search.
When a large percentage of your followers are fake accounts, most of the audience that your posts are shown to won't be interacting with your content. Instead of real fans seeing your posts, fake fans will be shown your content. This kills your engagement rate, as your reach will go down on future posts.
It's not a good idea to buy Instagram followers. The purchased followers are likely bots or inactive accounts, so they won't engage with your posts. This means your posts won't show up on Explore Pages, or your real audience's newsfeeds. It will also make it hard to measure metrics.
No. You can't get in trouble for buying Instagram followers. Everyone is doing it, and it is not illegal to buy Instagram followers. IG lets people purchase followers if they want to look more popular quickly.
Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
Above 6% = very high engagement rate
In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile.
So while 0.67% is the overall median engagement rate, 1.39% or higher is considered a good engagement rate on Instagram for brands that want to aim higher.
Do not delete your post and repost it. Doing this absolutely kills engagement, so don't do it.
Because Instagram gives no access to your account's reported status, the only way to check if you've been shadowbanned is to use your Instagram Insights or any other follower growth tracker to review how quickly your account went from gaining followers to losing followers.
Low likes on Instagram have also been linked to a rise in anxiety and depression in users, especially teens. In an attempt to combat the problem, Instagram released the ability for all users to hide likes on posts in 2021.
Tagging is often the better option as mentions can be lost in the notifications (i.e. feed only shows the 100 most recent notifications), whereas tagging shows up separately. Furthermore, the tagged post is shown on the person's tagged photos that allow businesses to gain exposure.
An Instagram shadowban is an unofficial ban that restricts an account's visibility (in users' feeds, Stories, Explore pages etc.), negatively affecting reach. It can happen when an account posts sensitive content or enters a gray area of the platform's Community Guidelines.
Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.
Stories are one of the best ways to increase engagement on Instagram. Most people on social media want to have a conversation, rather than view a thousand advertisements each day. If you're already using Instagram stories, then great.
<1000 followers average about 8% engagement. 1000 – 10,000 followers average 4% engagement.