However, that doesn't mean you can't make some income, even with relatively few followers. While there is no golden rule, three influencers interviewed by Business Insider said they started making money on Instagram with less than 3,000 followers. Methods included sponsored posts and affiliate links.
New users often get stuck with about 100 to 300 followers, most of whom are their friends and family members. But you should first aim for 1,000 followers to get your account off the ground.
Some Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app.
With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says the key is engagement — followers who like, share and comment on your posts. "Even if you have 1,000 followers who are engaged, the potential to make money is there," he writes on his blog.
Yes, you can absolutely make money on Instagram with just 500 followers. You just have to get more creative on how you do this. Simply waiting for sponsored posts will not be an effective way for you to monetise your Instagram if you only have 500 followers.
Instagram milestone 1: 500 followers on Instagram
In the past, reaching 500 followers on Instagram unlocks additional features like “Shopping from Creators” and hashtags in Instagram Stories. Today, everyone can use hashtags in their Stories.
With most monetization products, you will be paid once you've earned at least $100 in revenue. For Charities, this threshold is either $100, £100, or €100. If you're a US creator earning with Subscriptions or badges, you'll receive your payment once you've earned at least $25.
Instagrammers will get paid different amounts of money depending on how many followers they have. For example, Instagrammers with less than 10,000 followers will make around $88 per post. The Instagrammers with less than 100,000 followers will make $200 per post on average, though it depends on the profile.
No. Instagram is never paying you, so you need to be creative.
10,000–50,000 followers = Micro-influencer. 50,000–500,000 followers = Mid-tier influencer. 500,000–1,000,000 followers = Macro-influencer. 1,000,000+ followers = Mega-influencers.
Average number of Instagram followers
The largest segment are users that have between 1,000 - 10,000 followers with 45.7% and together the two segments make up the majority of Instagram users with 80.37%. A further 12.51% have 10,000 - 50,000 followers and only a mere 2.67% have 50,000 - 100,000 followers.
Many brands will only offer you free products. But, some companies will pay $10 per 1,000 followers, while others pay over $800 per 1,000 followers. You can maximize the money you make when you publish sponsored photos.
You'll get 55 percent of the ad income generated for each view that will be paid monthly. Once advertising is enabled, new monetization metrics may be found in Insights.
Instagram Reels Play is an invite-only bonus program that lets you earn money on your reels content. If you are invited, you will receive a pop-up notification and an invite that appears within your professional dashboard in the Instagram app.
Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow.
It's somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold.
“A small, engaged audience can make you thousands of dollars,” says Scantlebury. “I have clients with 500-600 followers who are making six figures. This is because they focus on engaging with their audience instead of creating viral content that will grow their followership, but not their true fandom.”
New Instagram Feature Allows Anyone with 500+ Followers to be a Paid Influencer. Micro-Influencers are finding more and more opportunities to earn money representing brands on social media.
There is no required number of followers that you need to get verified on Instagram. Having said that, one of the core requirements for getting approved is having a notable account. This means that your account must represent a well-known and highly searched-for person, brand, or business.
For “Premium” followers, who are guaranteed to be real people interested in your content, the cost is $11.99 for 500 followers, $19.99 for 1,000, $46.99 for 2,500, and $68.99 for 5,000. You can buy from 100 to 5,000 followers, which is not as broad a range as most competitors.
Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post.