Once your Reels is ready to be posted, your goal is to get your Reel to be a featured pick. This way your video will appear on the top of the Explore page for thousands of users. This can happen even days after posting.
Stay consistent & Keep Posting
One of my videos took 2 weeks before it blew up. A fellow IG friend posted 26 videos on reels before she got one that grew to nearly 600k views! I didn't see huge results til I started posting 2-3 times a week. Be patient as it can take up to 2 weeks for your video to go viral.
One of the best ways to make Reels go viral is to have music that others want to use. Having viewers click on the music in your Reels indicates to Instagram that they want to use that music as well and is viewed as engagement by Instagram. Because of that, we usually try to avoid using original sounds on our Reels.
How to go viral on Instagram FAQs. How many views makes a video viral on Instagram? Instagram videos with more than 100,000 views are considered to be viral.
In reality, going viral simply means that your piece of content is reaching more people than it normally does. Say you have 5000 followers and your Instagram post normally reaches 3000 people. But you post a reel that reaches 10,000 people and has over 10,000 plays–that reel has gone viral for you.
For example, to go viral on Instagram, you need more than 100,000 likes and views. In general, engagement tends to follow viewers quite naturally, which means that the simple rule stating that the bigger the audience, the more comments and likes usually holds true.
People scroll on Instagram at lightning speed; sometimes, there's just an eye blink to make someone stay and watch your Reels. Therefore, if you have no hook within the first seconds of your Reels and your audience doesn't engage with it enough, Instagram will de-prioritize your Reels and show it to a smaller audience.
Going viral on Instagram Reels is possible, though the chances of it happening overnight are pretty low. The most important thing to focus on is regularly creating interesting, eye-catching content and using all the tricks we've mentioned in this article.
1.5% may not seem like much, but most social media marketing experts agree that between 1-5% is a good engagement rate. The more followers you have, the harder it's likely to be to achieve a decent engagement rate.
A viral tweet is a post shared by a large number of people quickly. While there are no hard rules defining a viral tweet, it's considered viral if it has hundreds of thousands of retweets, Twitter likes, and replies.
Fortunately, quality is much more important than quantity when it comes to short-form video content. Even though the videos are short, they have to be worthwhile or your target audience is going to keep scrolling. To build an engaged and enthusiastic audience, though, you'll want to post at least once on most days.
Instagram pays out Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generated at least 1,000 views within a 30-day period.
Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.
A good rule of thumb is to treat reels like they are a part of your feed. You don't want to overload your followers' feeds with multiple reels a day, hoping that something lands with them. Create and post thoughtful and entertaining reels, but no more than once a day if you can help it.
Maxing out the 90-second time limit for Instagram Reels may discourage viewers from watching the entirety of your videos. Even if they watched till the end, they might already be disinterested at that point. For higher views, create short videos that conclude the key takeaways in 15 seconds or less.
Best time to post Reels on Instagram
Over that time, we've learned that the best time to post Reels is 9 AM and 12 PM, Monday to Thursday.
In addition, the platform counts repeated views ?. So if the the video loops, for instance, it counts every single time. One caveat, though: watching your own videos won't be counted.
Look through what's trending right now and where you fit in to those categories and see how many interactions they're getting. If you get around the same amount of interactions on your Reel, then you've got a high chance of reaching the top post of the hashtags.
Instagram will pay out on Reels that get at least 1,000 views over a 30-day period.
Many brands will only offer you free products. But, some companies will pay $10 per 1,000 followers, while others pay over $800 per 1,000 followers. You can maximize the money you make when you publish sponsored photos.
Introducing Reels Surprise, a bonus program where you can earn up to $20,000 for creating some of the most entertaining and engaging Reels on Instagram.
Generally, you need at least 100,000 likes to go viral on Instagram. However, there are a few exceptions. For example, if you have a large and engaged following, you may be able to go viral with fewer than 100,000 likes. But in most cases, you'll need at least 100,000 likes to reach a significant number of people.