Cyber Monday Australia : Tuesday (!) after Thanksgiving USA

Cyber Monday is originally an American online shopping phenomenon. Online stores noted increased traffic to their sites on the Monday after the Thanksgiving holiday in the USA. Many people go online to redeem gift vouchers, coupons or for bargain hunting or just to avoid the crowd Black Friday is famous for. The e-tailers responded to it, offering special sales on this day and Cyber Monday was born.

Many American online stores offer Cyber Monday deals to all countries they ship to. Because of the time difference Cyber Monday in Australia is actually Cyber Tuesday.

In order to respond to the pressure of large American online stores and to create an Australian national online shopping event, Click Frenzy introduced Cyber Monday (or actually Cyber Tuesday) in Australia in 2012. The first edition of Cyber Monday had a dramatic and controversial start. Due to high volumes of traffic, the website was down during a big part of the day resulting in frustrated users complaining on social media. However the common opinion is that Australia should host its own national online sales event and Cyber Monday Australia is here to stay.

Cyber Monday is gaining momentum, not only in Australia, but also in many countries around the world. In most cases, Cyber Monday is not related to Thanksgiving but it is merely used to promote online shopping in general. Besides that it is the perfect kick-start for the shopping period before Christmas.